Swetman Sales and Associates Inc. is a natural product brokerage that covers the state of California, representing renowned and emerging natural and organic brands to vendors and natural retailers. With over 35 years of consumer products sales, marketing, and managerial experience, we offer a full range of comprehensive services to manage and grow your business in the natural products field. When we launched Swetman Sales & Associates, Inc. our plan and vision was to include selected professional field brokers who share our goal of providing excellent and consistent support to our retailers and vendors alike. We believe we have exceeded these expectations, and believe our retailers and vendors would agree.

down arrow
up arrow


Collectively, Swetman Sales and Associates, Inc personnel have a combined industry experience of 106 years! We have professional and loyal field representatives that serve our natural product retail customers and vendors throughout California.

We have developed a team that pursues excellence on every sales call everyday. We do this by preparing for every sales call with every retailer, and connecting this preparation with the desired results with our natural product retailers and vendors in mind. This preparation is what sets us apart.

Our team comes from diverse backgrounds as natural product retailers, brokers, suppliers, and offers a wide range of natural product experience, knowledge and leadership for our retailer’s and vendors alike.


down arrow
up arrow


Swetman Sales & Associates, Inc. offers a wide range of comprehensive services:

Service Call

Headquarter Sales & Marketing Calls

  • Category review and performance analysis
  • New item presentations
  • New item management sales results, follow up and follow through
  • Promotional planning

Sales Administration

  • New item packet preparation
  • Promotion submissions
  • Price, pack and UPC changes
  • Demo coordination and execution
  • Turnover orders
  • Retail audit recaps
  • On going retail supervision and support
  • Consistent and frequent communication

Professional Field Sales & Merchandising Services

  • Dedicated, and loyal field professional sales representatives
  • Consistent and frequent in store retail visits
  • Reset and schematic execution
  • New items placement and execution with chain accounts and independent retailers
  • Retail ”void” closures and audit reports
  • Vendor market tour coordination
  • In store product training to retail staff
  • Coordinate, schedule, plan, and execute staff training opportunities for national and regional educators
  • Identify and offer solutions to retail challenges and opportunities
  • Participate and attend National and regional trade shows and exhibits such as Expo West

Consultant Services

We provide your company with over 100 years combined industry experience and knowledge pertaining to the complex California natural product market.

We offer fee based services from a single session to on-going sessions as the needs arise.

We provide the following consulting services:

  • Guide New Manufacturers/Vendors through the California Marketplace.
  • Launch New Items
  • Product Expansions for independent and chain retailers for various sized retailers throughout California.

By using our expert consulting services, we can help your company grow to the next level of success.

Please reach out to us and let us know how we can help your company achieve your goals.

down arrow
up arrow


Mothers Markets

Sprouts Farmers Markets

Frazier Farms Market

Windmill Farms


Healthway Foods


Lazy Acres


OB Peoples Food


Capital Drugs

New Frontiers Market

Pacific Health Foods

PacificC oast Greens

Sunshine Health Foods


Co Opportunity


Santa Monica Homeopathy

Sunrise Natural Foods

Berkeley Bowl

New Leaf Community Market

Sacramento Co-op

Elliott’s Natural Foods

Ram Healing Center

Rainbow Grocery Co-op

Vitamin & Herbs Store

Harvest House Natural Foods

Country Sun Natural Foods

down arrow
up arrow


Our promise is to consistently deliver results with a comprehensive package that includes professionalism, integrity, communication, honesty, diligence and consistently working hard for our retail partners and vendors alike. Working together as a team, (retailer, vendor, and Swetman Sales & Associates, Inc) we deliver the results our natural product retailers and vendor partners are counting on.

down arrow
up arrow



Drop us a note, we would love to hear how we can help and are happy to answer any questions.

First Name

Last Name



Phone Number
( ) -

Please Enter Your Comment Below*